How to ship your products

The world is an ocean of opportunities for those who see the problems of people like an open door for their solutions. Many small businesses, entrepreneurs, and business owners have constantly been able to bridge the gap of our pain points to build a successful business. However, most businesses and eCommerce platforms have often ignored the importance of overall shopping experience. Often times, business owners forget to plan or give a thought about shipping their products and services to their clients and end up signing a deal for logistical support. Most times, being aware of what goes on in the logistical end of your product experience helps you make an informed decision about choosing the right partners that understand your needs and cater to them.

Shipping Rates and Calculations

Before we even think about shipping products it is important that we have a pricing strategy in place so that the products that are sold can be budgeted accordingly. Many times eCommerce sites rely on the flat rate or the fee waivers formulae, where you sell the products are a certain price and have a flat shipping charge as an additional charge or waive off the charge if the order value is above a certain amount.

There are multiple factors that affect the shipping charges significantly. The size and weight of a product are the key factors that decide the price of the shipping by any delivery partners. Products with a bigger dimension both in terms of their size and weight tend to attract a higher delivery charge as opposed to that with a lower dimension. The other aspect is the distance that the product needs to travel, which is determined by the destinations of the business owner/ warehouse and the customers. Farther the distance the products need to travel, higher is the charge of shipping.

When determining the shipping costs for your products there are multiple things to consider and formulate a solution. You can offer free shipping and budget that in your costs of the product or pay it partially from your profits or bear the costs of shipping yourself, this can be applicable for a high-value customer or high-value purchases. Else, you can offer a flat rate for shipping charges so that your customer doesn’t have to think twice to avail your products. The flat shipping charge is generally beneficial when you know that most of your products fall within a certain range for the cost of shipping. The other option is to let the customer decide on the shipping by providing them options to choose a service provider who will deliver the product instead of the seller himself.


Many eCommerce platforms have set a high standard in terms of the overall shopping experience that one enjoys. From navigating the products on the website to unboxing them at home, brands and business owners are making it a point to create a lasting impression in the hearts of the customers. These days many consumers follow the trend of recording the unboxing experience and post it as a review on their social media channel. Being in such a competitive market calls businesses to ensure that every part of the product is an absolute delight, and that includes packaging. There are two important elements to the packaging. One, the branding used to package the product and two, the packaging itself. Both these elements are critical to the overall shopping experience, ensuring that the packaging of the product keeps the product safe and secure is half the battle won. However, making sure the packaging is easy for a consumer to unpack and leaves a lasting impression is a feather in the hat. Personal branding on the packaging is optional, nevertheless, when it is done well it is sure to gather an audience.

Package Labelling

Once the packaging of a product is discussed and designed according to your product requirements and dimensions. Labelling the package with the required information for delivery is vital. Providing a label that has the customer and returnee info like their complete address, name and phone number will ensure that the transition process from the business owner to the delivery partner happens smoothly. An important aspect that needs consideration is the printing of the packaging label, having an automated system in place to print the required information on a self-sticking material is sure to ease up the labelling process.

Shipping Partners

There are a few things that you need to keep in mind when looking for shipping or delivery partners for your eCommerce venture. Transparency and reliability are perhaps two of the most important values that you need to look for in a delivery partner. Having a clear conversation about the pick-up locations, coverage of pin-codes, insurance in case of a loss of product, additional expenses like customs clearance in case of delivery to other countries, etc will help build transparency in the system. Understanding the model of the delivery your partners promise will help you place systems that can help track orders and deliver the product to your customers safe and sound.

Share Shipment Details

Keeping the consumer in the loop helps build a loyal clientele. Be accountable to your consumers by sharing all the necessary details of their products and tracking information regarding the delivery of their products builds credibility about the business. Providing the AWB number through various modes of communication like email and text messages are sure to position your eCommerce platform as a standard shopping platform. Displaying the delivery progress and tracking information gives your consumers a sigh of relief and build trust over time with the business from their first perfect order. Ensuring that you make every shopping experience a delight by following these steps are sure to build a successful eCommerce platform.

Top Shipping Companies for eCommerce Platforms in India.

Now that you understand the steps involved in the shipping and delivery procedure, here is a list of shipping and logistics firms that have been known in the market to make ends meet for your business to function well. There is no particular order to this, though these are not the only logistics firms that work for many eCommerce platforms. These are a few famous delivery agencies that have been successful and reliable in their functioning.

  • Delhivery
  • Blue Dart
  • FedEx
  • DTDC
  • India Post