When it comes to doing anything online, speed is the King.
If your ecommerce store has to be visible to your new and potential customers, then your site should load fast to get better search rankings. A website speed is now more important than ever – it’s as good as the difference between the success and failure. Things like site speed, functionality, navigability etc,. are paramount to eCommerce success in 2020 and beyond.
What really matters in today’s online world is your customers’ experience of speed. Here are some key points to own a fast eCommerce website in India to give your visitors a seamless shopping experience, and finally increase your onsite conversions:
- Use CDN(Content delivery network)
This refers to a geographically distributed group of servers which work together to provide fast delivery of Internet content. By doing this, the goal is to provide high availability and performance by distributing the service spatially relative to end users. In short, instead of loading the files from main data centers only, your files are loaded from the data center that is closest to where your shoppers are located.
- Reduce the page weight
When it comes to loading of the Website, page size does matter. It’s no brainer that the lighter the page, the faster the page loads. If you have an ecommerce website with a wide number of photos, it’s likely that you can have a larger page weight.
- Remove unwanted Custom fonts
Using a few custom fonts may not hurt your website, but custom fonts in excess will have an adverse impact on page speed
- Resize and Compress Images
Specify image dimensions so that the browser can create placeholders for the images, to load the page and the images at a time.
- Use CSS Sprites
CSS Sprites are means of combining multiple images into a single image file for use on a website, to help with performance of the Website.
Minification is the process of minimizing code and markup in your web pages and script files. It removes unnecessary or redundant data without affecting how the resource is processed by the browser
- Use Caching
Caching can be either browser caching or server caching. Caching increases the speed of your website without sacrificing anything in the process. If used appropriately, it will not only result in significantly faster load times, but also decrease the load on your server.
- Avoid redirects
Redirects are sometimes unavoidable, but they shouldn’t be used if not necessary. Often retailers continue to maintain redirects from old links to the new ones. These redirects should be removed when most online buyers have started accessing the new URLs directly. Minimize redirects, if you are not in a position to remove them completely
- Clean up site code and scripts
Cluttered scripts and code are one of the causes behind slow site speeds. For instance, a script that runs in the background can download a 1MB image every second quickly. However, it is easy to diagnose these errors quickly and clean it up, and see an immediate improvement in website speed.
- Choice of the Website theme
Choosing a theme for your ecommerce site will reduce your cost and time for the development of Website, however it is also necessary that you choose the right theme. We at supercode, ensures that the theme that we use for our customers to create their ecommerce websites are not bloated with unnecessary features (animations, complex layouts, etc.). A much simpler theme can reduce your page load time multiple times.
- Avoid using unnecessary Plugins
Unwanted plugins can reduce your website speed a lot, and it’s especially important to pay attention to them if you use content management systems like WordPress, Joomla, or Drupal. Plugins does help to enhance your website’s functionality but it is also important to look at the quality of the plugins that you use.
- Use a reliable and fast hosting partner
If everything you are doing to make your website faster isn’t working, perhaps it’s time to change your hosting partner. While choosing the hosting partner, check the size of your hosting server, that is, CPU speed, RAM, hard drive storage etc,.. meets your traffic requirements.
Slow website loading times will not be your primary reason for worry, when you as a business owner face so many other challenges on a daily basis. But contrary to that, as a website owner you should not ignore the speed of your ecommerce website as it has a major impact on the traffic, conversions and revenue of your online business.