Fast eCommerce Websites

What really matters in today’s online world is your customers’ experience of speed. Here are some key points to own a fast eCommerce website in India to give your visitors a seamless shopping experience, and finally increase your onsite conversions:

1. Use CDN(Content delivery network)

   This refers to a geographically distributed group of servers which work together to provide fast delivery of Internet content. By doing this, the goal is to provide high availability and performance by distributing the service spatially relative to end users. In short, instead of loading the files from main data centers only, your files are loaded from the data center that is closest to where your shoppers are located.

2. Reduce the page weight

   When it comes to loading of the Website, page size does matter. It’s no brainer that the lighter the page, the faster the page loads. If you have an ecommerce website with a wide number of photos, it’s likely that you can have a larger page weight.

3. Remove unwanted Custom fonts

   Using a few custom fonts may not hurt your website, but custom fonts in excess will have an adverse impact on page speed

4. Resize and Compress Images

   Specify image dimensions so that the browser can create placeholders for the images, to load the page and the images at a time.

5. Use CSS Sprites

   CSS Sprites are means of combining multiple images into a single image file for use on a website, to help with performance of the Website.

6. Minification

   Minification is the process of minimizing code and markup in your web pages and script files. It removes unnecessary or redundant data without affecting how the resource is processed by the browser

7. Use Caching

   Caching can be either browser caching or server caching. Caching increases the speed of your website without sacrificing anything in the process. If used appropriately, it will not only result in significantly faster load times, but also decrease the load on your server. 
   

8. Avoid redirects

   Redirects are sometimes unavoidable, but they shouldn’t be used if not necessary. Often retailers continue to maintain redirects from old links to the new ones. These redirects should be removed when most online buyers have started accessing the new URLs directly. Minimize redirects, if you are not in a position to remove them completely

9. Clean up site code and scripts

   Cluttered scripts and code are one of  the causes behind slow site speeds. For instance,  a script that runs in the background can download a 1MB image every second quickly. However, it is easy to diagnose these errors quickly and clean it up, and see an immediate improvement in website speed.

10. Choice of the Website theme

    Choosing a theme for your ecommerce site will reduce your cost and time for  the development of Website, however it is also necessary that you choose the right theme. We at supercode, ensures that the theme that we use for our customers to create their ecommerce websites are not bloated with unnecessary features (animations, complex layouts, etc.). A much simpler theme can reduce your page load time multiple times.

11. Avoid using unnecessary Plugins

    Unwanted plugins can reduce your website speed a lot, and it’s especially important to pay attention to them if you use content management systems  like WordPress, Joomla, or Drupal. Plugins does help to enhance your website’s functionality but it is also important to look at the quality of the plugins that you use.

12. Use a reliable and fast hosting partner

    If everything you are doing to make your website faster isn’t working, perhaps it’s time to change your hosting partner. While choosing the hosting partner, check  the size of your hosting server, that is, CPU speed, RAM, hard drive storage etc,.. meets your traffic requirements.