As per recent studies, more than 60% of traffic to online sites and more than 50% of sales happens through mobile devices.
With the rising number of smartphone users and mobile traffic, responsive designs have become the primary requirement to be considered while developing an ecommerce Website. This audience shift from desktops to mobile devices have forced the website developers to take a “mobile-first” approach while designing eCommerce websites and to ensure that the user experience for the smartphone customers are as better as possible.
Mobile-first approach
In a ‘mobile-first’ approach site, you also go with content first approach. By knowing what your customers are exactly looking for when they visit your site, you need to prioritise the content which is more valuable to your potential users. So in short, with a ‘mobile-first’ approach, you are also putting users first by giving them exactly what they are looking for.
When optimizing your online stores for mobile, it’s important to focus on key UX factors like easy-to-read text, simple layouts, clear product images and simple and hassle-free checkout. Also to note, large calls-to-action will encourage mobile shoppers to make a purchase.
Why do you need a responsive website for your eCommerce business?
1. Better search engine rankings
Out of the many important factors that Google along with other search engines considers for website ranking, mobile usability is a key factor. Also the fact that responsive websites will help to load faster, contributes to higher ranking of your online stores. There’s no doubt that mobile friendly sites stand a better chance of ranking in search engines, so it makes sense to optimize your websites for mobile as much as possible.
2. More traffic and more sales
With better ranking comes more traffic and consequently more conversions. With a smooth and hassle free experience that a responsive website can provide, the chances of visitors converting to customers are high.
3. Easy navigation & user experience
With responsive website design & development, the customers will have a better view of the products, easy flow from one page to the next, and in short will prevent them from being frustrated and leaving the site, and thus reduce the bounce rate of the Website.
4. Website speed
Study says that the page load time is the bigger concern for online shoppers than anything else. Almost 47% of online shoppers expect the website to load within 2 seconds. Website loading speed can affect your conversion rate, bounce rate and most importantly your sales.
Shopping is no longer something people plan and do; it’s something they are always doing. Though mobile shoppers have been growing from last few years, the gap between mobile traffic and the conversions suggests that many retailers and websites still need to work on their mobile user experience.
Whether you’re launching your first eCommerce website or want to switch to one with a responsive design, it is clear that you should be able to meet your customer’s demands and make improvements to the shopping experience.
Shopping is no longer something people plan and do; it’s something they are always doing. Though mobile shoppers have been growing from last few years, the gap between mobile traffic and the conversions suggests that many retailers and websites still need to work on their mobile user experience.
So, what do you do?
Get in touch with our team to develop one of the best mobile friendly eCommerce websites in India, and thus delighting your customers and ultimately increasing conversion rates. Apart from all the technical reasons listed above, do note that people take notice of the website which gives them a great experience and tend to come back.