In order to count your online presence, it is important to have your ecommerce SEO services implemented. Your online selling platform should be feature packed, user friendly, stand out from your competitors and SEO friendly. Every ecommerce website should aim at ranking higher than their competitors. And you need an expert team like us, who can help to improve the SEO of your ecommerce store to get maximum clicks and thereby increase your sales.
The strategies for our eCommerce services India are aimed at skyrocketing your sales and to increase your ROI. As your website’s ranking increases, your business will win your customer’s trust significantly, which inturn will impact the purchase decisions of your customers.
SEO Strategies
Any SEO work – be it on site or off site, starts with the keyword research and competitive research. Research is the vital part of SEO as wrong keywords can bring adverse results for your website.
Be careful to not choose keywords that are highly competitive or too broad. With high competition keywords, you will need longer time to achieve desired results
Avoid keyword stuffing as it will be considered as spam. Search engines are no longer font of pages where keywords are used for the sake of keywords. Keyword stuffing can signal a low quality page.
A good site structure is the core of a good SEO, by optimizing it to the crawlers. Site structure impacts user experience and helps search engines to understand better and index the sites easily, and thereby result in better ranking.
Speed of the Website is very important for an eCommerce website SEO. According to search engine criteria, the quality of the site is low if the website loading is low. Faster the site, better the quality as your online customers will not hang around and wait for the Website to load.
SEO Guidelines for stores
The following tips will improve your website SEO
Write product descriptions
Write smart content describing the products by including possible keywords, and create interesting and descriptive copy for the product. Think about the keywords search engine users type while searching for a product. For example, they would not type general terms like “clothes” or “Home decor”, instead they would type “TShirt” or “curtains” or “Cushion covers”..
Optimize your images
Keywords can be included in the alt text and while naming the file for every product photo on your website and even for the non product images of your website. This helps search engines to determine what your photo is showing, and thereby improving your search engine rankings
Create unique content
Write original copies for your website and write shareable and unique content. Add “Share” buttons on each page on your site, so that it will be easy for your visitors to share the products to their friends or family, which they find interesting. And in turn if those people find it interesting, you are attracting more customers with much effort.
Create unique content
Write original copies for your website and write shareable and unique content. Add “Share” buttons on each page on your site, so that it will be easy for your visitors to share the products to their friends or family, which they find interesting. And in turn if those people find it interesting, you are attracting more customers with much effort.
Give importance to customer reviews
Many customers search for online reviews and to see what others have to say about your product. Hence, including customer reviews in the product page will help the customers to make a purchase decision easily.
Your ecommerce website should be optimized for all devices, since more shoppers are browsing and buying from their mobile devices. A good responsive design will offer straightforward navigation to make it easy for people to get around your website.
We understand that not everyone understands or has the expertise to implement the SEO strategy efficiently. Get in touch with us, if you need help in getting started.